Aluna Bridge
SOCIAL MEDIA STRATEGY & CONTENT CREATION
BRANDED MERCHANDISE DESIGN | PHOTOGRAPHY
I collaborated closely with the founder of Aluna Bridge, a Middle Tennessee nonprofit dedicated to providing hospice care for women and children facing housing insecurity, to develop a cohesive visual campaign for their annual fundraising event. My role encompassed both print and digital design, creating everything from event flyers and social media campaigns to promotional materials that supported event awareness and engagement. I also captured photography and video throughout the event, producing content that extended the campaign's reach and provided valuable marketing assets for future fundraising initiatives.
Through our collaborative efforts, the fundraiser exceeded both its attendance and fundraising goals while generating the organization's highest levels of Facebook and Instagram engagement to date, helping expand awareness of Aluna Bridge's mission throughout the community.
Product Photography
Working closely with the founder, I developed a unified campaign strategy that included event flyers, social media graphics, promotional reels, spotlight carousels, and supporting marketing materials designed to inform, engage, and build excitement leading up to the event. Each asset was thoughtfully created to maintain a consistent visual language through typography, color, imagery, and layout, allowing attendees to easily recognize and connect with the campaign across multiple platforms. This cohesive approach strengthened the overall event experience while helping extend Aluna Bridge's reach and storytelling beyond the fundraiser itself.
The campaign's visual direction was inspired by the fundraiser theme, "Telling the Bees," incorporating bee motifs, botanical elements, and organic textures to reflect the warmth and compassion behind Aluna Bridge's mission. I paired these nature-inspired details with Aluna Bridge's existing brand colors to create a cohesive visual style that carried consistently across print and digital materials.
Social Campaign