The Iris & Ink project involved developing a distinctive brand identity rooted in the owner’s feminine, whimsical, and goth-inspired aesthetic while maintaining a polished, professional look and feel. At the core of the identity was a custom logo combining the elegant silhouette of an iris flower with a fountain pen nib, creating a timeless, recognizable mark that reflects both the brand’s personality and its notary services. To extend the visual identity into everyday client-facing materials, I designed custom merchandise and branded collateral, including business cards, pens, flyers, sticky notes and more. Through close creative collaboration, the final identity captured the owner’s vision while establishing a cohesive, memorable brand presence across print and digital applications.