BRAND & MARKETING DESIGN
As a Senior Digital Designer on ILLUMUS's small but mighty marketing team, I brought ideas to life across the lighting industry. I collaborated with marketing, sales, and leadership to turn complex products and big ideas into visual stories that were clear, engaging, and built to make an impact. From digital campaigns and trade show experiences to wall murals and everything in between, I created thoughtful, cohesive work that kept the brand feeling fresh, recognizable, and connected, while translating creative strategy into measurable results, including increased sales, stronger social engagement, and greater brand visibility.
This page features selected, publicly released work I created during my time at ILLUMUS for professional portfolio purposes; all company intellectual property remains the property of ILLUMUS.
Product Launches
I designed digital marketing assets that supported and elevated each product launch, creating spec sheets, one-pagers, brochures, product renderings, custom swag, graphics, and teaser videos. Each asset was thoughtfully developed to align with the product’s individual branding, launch goals, and target audience while maintaining a cohesive visual language across the campaign. I also implemented many of these assets directly across our website and LinkedIn, ensuring a consistent and engaging digital experience across channels. Through this process, I balanced brand consistency with creative storytelling to create product launches that were visually compelling, strategically aligned, and distinctly ILLUMUS.
ENVI DESIGNER PANEL FIXTURE
VOLUMETRIC SELECTABLE TROFFER
Branded Swag
Wall Graphic Design
As ILLUMUS transitioned into a new headquarters and expanded warehouse, I was tasked with transforming a large blank wall into a bold visual centerpiece for the new Innovation Center. Designed as a multifunctional space for meetings, client tours, collaboration, and company events, the room needed a graphic that captured the crisp, clean, professional, and innovative spirit of the ILLUMUS brand. I developed a custom visual composition centered around a flowing mesh wave, using movement, rhythm, and interconnected forms to symbolize the web of collaboration, the flow of ideas, and the energy behind quality lighting. Through thoughtful use of brand elements, scale, and visual balance, the final design turned a static architectural space into an engaging and immersive brand statement. The goal was to create more than a wall graphic. It was to create an environment that feels motivating, inspires creativity, and reflects the idea that innovation is always in motion.