Gaia Sisterhood
BRANDED MERCHANDISE DESIGN | LOGO DESIGN
SOCIAL & DIGITAL CONTENT | PHOTOGRAPHY
I collaborated closely with the founder of Gaia Sisterhood, a community that celebrates and honors the divine feminine through creative workshops, retreats, craft markets, and sacred gatherings. Working directly with the founder, I helped translate the many elements that define Gaia Sisterhood, from the cycles of nature and the moon to ceremony, creativity, sisterhood, and connection, into a cohesive visual language that builds upon the brand’s existing identity. My role encompassed brand merchandise design, sub-company logo development, social media reels, email newsletters, and market and event photography, allowing me to carry the brand across both physical and digital experiences.
Through this ongoing creative partnership, I approach each project as part of a larger visual ecosystem rather than as an individual piece of content. I develop designs that feel connected to Gaia Sisterhood’s established aesthetic while thoughtfully expanding its visual storytelling across new offerings, events, and experiences. The result is a cohesive collection of branded materials that reflects the spirit, symbolism, creativity, and community at the heart of Gaia Sisterhood.
Email Newsletters
I developed a collaborative content form that allows the Gaia Sisterhood team and myself to organize upcoming newsletter content, including information, links, imagery, and announcements, in one centralized place. Using this content, I design and assemble the bi-weekly newsletter for Gaia Sisterhood’s online community, creating a fresh visual direction around each week’s theme while maintaining the brand’s established look and feel. This process keeps content organized and consistent while allowing each newsletter to feel intentional, engaging, and uniquely connected to the spirit of Gaia Sisterhood.
Label Designs
I developed the visual identity and label designs for Art of Ritual, a unique product line created by the owner of Gaia Sisterhood. The design draws from the established brand’s aesthetic while introducing a more natural, ritualistic look and feel tailored to the collection’s handcrafted nature.
The photography I capture becomes a valuable library of marketing content, supporting promotion for future markets across social media and other digital channels. I also create reels leading up to each event using this imagery, which have consistently become some of Gaia Sisterhood’s highest-engaging social media posts across multiple channels. These visuals help build excitement and connection within the community, giving audiences something beautiful and engaging to look forward to as each market approaches.
I work closely with the founder of Gaia Sisterhood to capture the essence and magic of The Goddess Craft Market through photography. Twice a year, I arrive with my camera ready to document the diverse community of vendors, their unique creations, and the energy of the market, with a focus on the human connection, joy, and creativity that comes from celebrating women in the healing arts. I approach each market as a visual storytelling opportunity, capturing both the details and candid moments that make the experience feel alive.
Market Photography and Content
The Sacred Cauldron
Created as a sub brand of Gaia Sisterhood, The Sacred Cauldron’s identity was designed to feel cohesive with the parent brand while introducing its own distinct energy. I developed a custom logo inspired by connection, ritual, and transformation, then extended the identity into custom merchandise for guests to purchase and take home. The refreshed branding also helped establish The Sacred Cauldron as a distinct and recognizable event space across social platforms, creating a cohesive presence while giving this new offering its own visual identity.
